How Men and Women Use Social Media Differently

When it comes to social media, male and female behavior is very different.


For instance, women do the bulk of Facebook sharing (62 percent), while more men are on LinkedIn than women (54 percent). Men also spend more time on YouTube each week than women, as guys clock an hour compared to 35 minutes for women.

Twitter appears to be dominated by women (62 percent) and, not surprisingly, Pinterest (70 percent). 

Overall, though, a higher percentage of women (71 percent) use social media than men (62 percent). 

For more on the differences between the genders” social media use, check out this infographic:


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Jason Peaslee

Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company.

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