Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2013 survey of marketing executives. The executives were asked to identify their most pressing challenges for 2013.
Marketers in 2013 are struggling with a longstanding challenge: understanding their customers’ needs and providing differentiated value. In particular, marketers need to develop a compelling value proposition, improve the quality and value of their content, and demonstrate the ROI of their marketing efforts – all while wrestling with stagnant staffing levels and budgets. Marketers also must improve their mobile marketing effectiveness and ability to meet customers’ increasing demand for at-your-fingertips information.
Below are some of the key findings in an infographic:
For the detailed report click here.