2013 Global Marketing Priorities Survey Results

Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2013 survey of marketing executives. The executives were asked to identify their most pressing challenges for 2013.  

Marketers in 2013 are struggling with a longstanding challenge: understanding their customers’ needs and providing differentiated value. In particular, marketers need to develop a compelling value proposition, improve the quality and value of their content, and demonstrate the ROI of their marketing efforts – all while wrestling with stagnant staffing levels and budgets. Marketers also must improve their mobile marketing effectiveness and ability to meet customers’ increasing demand for at-your-fingertips information. 

Below are some of the key findings in an infographic:

For the detailed report click here.

Jason Peaslee

Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company.

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