Social Influencers Infographic

Recently, the editors at MBA in Marketing Degree Guide decided to find out who and what are the biggest social influencers in the digital space today. They embarked on a research expedition that uncovered some interesting information.

The research began by probing who consumers trust when it comes to their purchasing decisions.

  • 54 % of consumers report a greater amount of influence coming from communities of smaller size. So blogs with small but loyal followings can deliver high-percentage results in consumer influence.
  • 31% of Internet purchases are influenced by blogs, ranking blogs third in influence behind only retail (56%) and brand sites (34%) in influence.
  • While bloggers and social media influencers are a premier source of influence, most digital marketers devote few resources to incorporating key influencers into their digital efforts.

So what can you do to become a bigger social infuencer? Check out the infographic below for some tremendously helpful tips.

social influencers infographic INFOGRAPHIC: Understanding Social Influencers

Jason Peaslee

Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company.

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