2013 CMO Guide to The Social Media Landscape

Since 2010, CMO.com has been producing the guide to the social media landscape. The 2010 version included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, they added a couple more for the 2011 edition: YouTube and Tumblr. Then, with things really heating up, they grew the chart by five for 2012, this time adding Google+, SlideShare, Quora, Instagram, and Pinterest.

So what does 2013’s version look like? Ten, 15, 20, or more entries? Not exactly. In fact, they have taken a less-is-more approach by focusing on the six key social sites that are of real use to CMOs and their digital marketing plans.


This year they give you the good, the bad, and the ugly about Facebook, Google+, Twitter, Pinterest, LinkedIn, and YouTube. They decided to focus on these six because, based on digital marketers’ adoption, this is where the action is. That’s not to say marketers shouldn’t look beyond these channels, and they are in no way anointing them winners. They just wanted to give information-starved CMOs some insight into what they think are the places to be in 2013 to make the most of already stretched marketing dollars.


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Click Here for a PDF version.

Jason Peaslee

Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company.

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