Yelp Drives Value to Small Businesses

The Boston Consulting Group, a leading advisor on business strategy, recently surveyed 4,800 business owners to learn the economic impact Yelp has on small businesses. The results are eye opening: small businesses with a free business owner’s account saw an average of $8,000 in annual revenue from Yelp.

Even more interesting, the survey revealed that Yelp advertisers benefit nearly three times as much, generating average annual revenues from Yelp of more than $23,000.
For certain categories, the returns were even higher. Breaking out the numbers, we saw a number of categories doing exceptionally well advertising to purchase-minded Yelpers:
  • Home — $54,000*
  • Automotive — $39,000*
  • Local services — $36,000*
  • Hotel and travel — $36,000*
  • Shopping — $24,000*
  • Health & Medical — $20,000*
* Average annual revenue from Yelp
 
 
Considering that our typical local advertiser spend is $4,200 annually, that’s a pretty good ROI for these savvy businesses.
 
 
Find out more details on the study Here.

Jason Peaslee

Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company.

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