According to the latest data released by comScore, YP.com mobile users continue to be an ideal demographic for many small businesses. The typical profile of a YP.com mobile user is a 25-34 year old that makes $75K or more (Figures 1 and 2).
What’s more important is they are “doers” to use YP’s new branding. If you look at some of the actions that YP.com mobile users take compared to the universe all mobile users, they typically view more ads via mobile devices, click on those ads more often, use more coupons and purchase more products/services via their mobile phones (Figure 3). When they purchase products/services they tend to spend more as well (Figure 4).
Those are some compelling stats if you are a small business.