YP.com Mobile Users Show Ideal Characteristics For Small Businesses

According to the latest data released by comScore, YP.com mobile users continue to be an ideal demographic for many small businesses. The typical profile of a YP.com mobile user is a 25-34 year old that makes $75K or more (Figures 1 and 2).

 

Source: comScore MobiLens, May 2014
Source: comScore MobiLens May 2014

 

 

 

Source: comScore MobiLens, May 2014
Source: comScore MobiLens, May 2014

 

What’s more important is they are “doers” to use YP’s new branding. If you look at some of the actions that YP.com mobile users take compared to the universe all mobile users, they typically view more ads via mobile devices, click on those ads more often, use more coupons and purchase more products/services via their mobile phones (Figure 3). When they purchase products/services they tend to spend more as well (Figure 4).

Source: comScore MobiLens,  May 2014
Source: comScore MobiLens, May 2014

 

 

Source: comScore MobiLens, May 2014
Source: comScore MobiLens, May 2014

 

 

Those are some compelling stats if you are a small business.

 

 

 

 

 

Jason Peaslee

Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company.

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