Results from an internal study conducted on small and medium sized businesses, in December 2010, show 68% percent of small business owners expect their marketing and advertising budget to remain the same or slightly increase in 2011. In addition, there continues to be a shift of traditional media spend to online forms of media (see Figure 8). Thirty-seven percent of SMBs, currently using online media, plan to increase their investment in this area versus 24% of SMBs, currently using traditional media.
A further breakout of this data by media type showing where increases or decreases are planned is available in the full report.
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