SMB Owners Plan to Continue to Shift Budgets From Traditional to Online Media.


Results from an internal study conducted on small and medium sized businesses, in December 2010, show 68% percent of small business owners expect their marketing and advertising budget to remain the same or slightly increase in 2011. In addition, there continues to be a shift of traditional media spend to online forms of media (see Figure 8). Thirty-seven percent of SMBs, currently using online media, plan to increase their investment in this area versus 24% of SMBs, currently using traditional media. 


 On the other side, SMBs are planning to decrease traditional media spend 3 times more than online media.

A further breakout of this data by media type showing where increases or decreases are planned is available in the full report.

    

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Jason Peaslee

Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company.

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