Small Business Outlook Positive for 2015

We are putting the final touches on our latest small business report, however I did want to share some positive news. According to our January survey on 1,104 SMBs, 35% believe the economic conditions are going to improve over the next twelve months. This is up 25% from the prior year’s results.

 

2015 SMB Outlook

 

Businesses are also optimistic about sales with 51% expecting their sales to improve by the end of the year. This is up 19% from the prior years results.

 

2015 SMB Sales Outlook

 

 

To go along with the positive expectations, SMBs plan to spend more on marketing efforts this year as well. Nearly 35% of survey respondents stated they will increase their marketing budgets. This is up 52% from the prior year and only 9% plan to decrease their spend.

 

2015 SMB Marketing Outlook

 

The top areas for budget increases include websites, social media, mobile advertising, other forms of digital media…

 

Check back with us as we will be releasing the full results soon.

 

 

 

 

 

 

 

 

 

Jason Peaslee

Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company.

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