Consumers trusting in the information given to them by marketers is essential in overcoming informational and marketing barriers. In the “Local Search 2015” report conducted by Thrive Analytics, consumers were asked to what extent they trust specific types of information. Professionally written reviews, such as Consumer Reports, ranked the highest (52%), followed by natural search engine results (47%), information found on the company’s website (45%), consumer written online reviews (44%) and reviews from blog posts (31%). Professionally written reviews are the most trusted because consumers are aware of the high standards and criteria to receive a good professional review, knowing they are not paid to give a specific rating or favorable review. Connecting with consumers to educate and inform goes a long way to improving product or service ratings, allowing consumers to trust the information presented.