Local Pulse Report™ Available

We recently finalized our 5th edition of the Local Pulse Report™. Available now to our research subscribers and scheduled for public release in the coming weeks, this report provides a comprehensive view into the small business marketplace. This latest edition builds on our historical surveys and provides an exclusive look at how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.

The report is fairly lengthy, 100+ pages, and covers a number of areas with data highlighted in charts and commentary on key trends & insights. Below are some of the topics or areas highlighted in the report:

 

SMB OUTLOOKS & MARKETING PROGRAMS

  • Sales & Economic Outlooks
  • Marketing Budget Outlooks
  • Top Challenges to Growth
  • Percentage of Expenses Allocated to Marketing
  • Size of Budgets
  • Promotional / Marketing Methods Used (Over 60 Different Types)
  • Changes to Marketing Plans
  • Reasons for Changes in Investments
  • Top Growth Areas
  • SMB Media Mixes Traditional vs. Digital

MEDIA CATEGORIES

  • Print Yellow Pages
  • Internet Yellow Pages
  • Newspapers
  • Radio
  • Direct Mail
  • Online Video
  • Coupons
  • Email Marketing
  • Social Media
  • Outdoor Media
  • Mobile Advertising
  • Online Display
  • Paid Search
  • SEO
  • Websites

MEASURING PERFORMANCE & WEBSITES

  • Measuring Program Performance- Key Metrics
  • Key Measures by Business Type
  • Usage of Tools / Technology for Performance Measures
  • Top / Most Effective Promotional Methods Used
  • Website Penetration by Size, Type, and Budget Size of Business
  • Top Media SMBs Plan to Start Using the Next 12 Months
  • Do It Yourself vs. Do It For Me Website Businesses
  • Mobile Optimized / Ready Websites
  • Website Update Frequencies
  • Top Areas SMBs With Websites Need Help With
  • Satisfaction Level Of Website Providers

SOCIAL MEDIA PROGRAMS

  • Social Media Usage by Business Size, Type & Tenure
  • Forms of Social Media Used
  • Expectations From Using Social Media
  • Paid vs. Unpaid Social Media Usage
  • Challenges With Using Social Media
  • Social Buy Button Usage
  • SMB Perceptions Of Social Buy Buttons
  • Percentage Of SMBs That Have Ratings and Reviews
  • Ratings & Reviews Impact on Sales

TECHNOLOGY & STRATEGIES

  • Percentage of SMBs with Mobile Strategies
  • Ability to Accept Mobile Payments
  • Percentage of Sales From Online / Mobile Transactions
  • Marketing / Sales Technology / Tools Used
  • Marketing / Sales Technology / Tools SMBs Will Start Using in Next 12 Months
  • Biggest Challenges With Digital Marketing
  • Top Areas SMBs Need Help With

SALES PARTNERS & FUTURE IMPACT

  • Number of Providers SMBs Currently Work With
  • Importance of Having A Sales Rep Visit On Site
  • Preferred Timing of Sales Contacts
  • Preferred Method Of Sales Contacts
  • Working With Several Providers vs. Single Source
  • What Would Make SMBs Try New Digital Solutions
  • Preferred Purchase Options: Bundle vs. A La Cart
  • Do It Yourself vs. Do It For Me
  • Technology That Will Have Biggest Impact Over next 2-3 Years

 

 

Stay tuned. We will be releasing results in upcoming posts. If you are not a research subscriber and would like to get an advanced copy of the report or discuss the finding please contact us at info@thriveanalytics.com

 

 

 

 

Jason Peaslee

Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company.

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